How Do Chip And Joanna Gaines Make Money

Magnolia Network President on How Chip and Joanna Gaines' App Became Free With Discovery+

11 February 2021
The Wrap

Chip and Joanna Gaines' Magnolia Network app (finally) revealed a launch plan on Thursday, when we found out the digital offering will precede the January 2022 DIY Network rebranding on linear cable. Additionally, we learned that the Magnolia app, which you can download this summer, will be a free add-on to the paid Discovery+ streaming service.

Previously, the concept appeared to include an option for consumers to pay for Magnolia programming in a standalone manner. Magnolia Network president Allison Page told TheWrap the plan experienced an "evolution to free," and not so much a "shift."

"A direct-to-consumer offering was something we envisioned from the beginning, we just thought we were going to start with linear and then move to the app. It was not determined that it would be paid, we kind of stayed open to all options as we went along. So that wasn't a shift as much as an evolution,

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TheWrap
Magnolia (1999)
Discovery

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